While many customers receive product and service information from advertising, tradeshows, sales calls, and personal and professional networks, 80 per cent of Australians use the internet regularly, according to reports from Nielsen. This has a great impact on the strategies used in marketing,.
Clean Energy Marketing Solutions Manager Jacinta Hannaford said that this creates an exciting opportunity for clean energy businesses.
“Properly blending traditional marketing tactics, such as advertising, with new tactics, such as producing online educational resources and articles, can produce strong sales leads and growth results,” said Ms Hannaford.
“However, companies in the clean energy don’t always use these new tools, either due to being unable to keep up with rapid changes in marketing, or lack of resources.”
To help clean energy businesses of all sizes understand the how, what and why of advertising, Clean Energy Marketing Solutions has produced a whitepaper called How to effectively market your business in the clean energy industry.
Ms Hannaford said that this resource helps businesses in the industry understand how to create strategic plans, and select sound tactics and promotional channels.
The whitepaper includes:
- The marketing fundamentals
Planning your marketing
10 strategies for marketing
The most effective marketing channels
The importance of research and measurement
Marketing plan template.
Subscribers to EcoGeneration can receive the whitepaper by emailing .(JavaScript must be enabled to view this email address).
